Originally, our brief was to take an earlier design concept for the signing system and prepare the scheduling and specification documentation for tender. Since then we have been appointed to re-develop the signage family itself, including touchscreen kiosks and interfaces. The website has been designed in line with this concept. We also designed the advertising campaign for the launch.


Stunning interior design called for a very simple yet elegant solution. Seamless, curved signs formed from composite solid surface in the signs, integrating one of the most advanced touchscreen systems in Russia. Interface and website by Air and tech by Instant Business. Simple graphics and bespoke pictograms have been produced. The advertising concept was inspired by the magic of the story of Oz, where anything is possible!


The elegant, super modern yet strong solution sets Oz Mall apart in an increasingly competitive environment. The digital aspect helps to bring both usability and interest.