About
Parc Vallès is leisure and retail park near Barcelona, comprised of 51 units on ground and first floors including a 24 screen multiplex, bars, restaurants, bowling and karting. Continuing our long collaboration with Pradera, Air was appointed to create a new branding, environmental graphics and wayfinding solution for Parc Vallès, a 42,000 m2 scheme located 30 kilometres from Barcelona.
Brief
Our mission was to help to the shift the scheme’s positioning to coincide with a 8.2m € revitalisation of the scheme and the introduction of important new tenants such as Nike Factory and Mango.
Solution
The new branding and wayfinding solution firmly positions Parc Vallés as an aspirational destination, offering a balanced mix of fashion, leisure and convenience retail, in an attractive and vibrant environment that, importantly, feels safe and is comfortable to navigate.
Result
The opening ceremony took place this summer where the new image was unveiled to visitors after completion of the major renovations. Air is proud to have been part an exciting project, which in the words of Alfonso Brunet, Pradera’s president, has been a “fast transformation in record time”.
