Parc Vallès

From leisure to lifestyle

  • Asset value17%
  • Footfall+22

Services:
Strategy & Positioning
Branding
Wayfinding

Air’s design solution has transformed the scheme’s image and environment, making Parc Vallès a place that people identify with and enjoy visiting. The park used to be empty during the week but families now enjoy coming to shop, eat, catch a film and more. Store owners say the image renewal has energised the park, pushed trade and unified businesses and services under the same brand.

Air developed the brand concept, signage and facade treatment for Pradera’s €8.2 million revitalisation of Parc Vallès, shifting the mix from pure leisure to include fashion outlet offerings from the likes of Nike and Mango.
The vibrant graphic pattern and logotype complement the elegant facades treatment, transforming the architecture and public realm within a modest budget.
Air also provided centre management with a detailed set of brand guidelines and templates to support the consumer marketing campaign.
Parc Vallès is a 42,000 sqm scheme located 30 kilometres from Barcelona consisting of 51 units over two levels, including a 24 screen multiplex cinema, bars, restaurants, bowling and karting.
“it’s been a fast, successful transformation in record time”. Alfonso Brunet - president