From Leisure to Lifestyle
- Asset value+17%
- Footfall+22%
Air’s brand concept, signage and façade treatment for Pradera’s €8.2 million revitalisation of Parc Valles has transformed the scheme’s image and environment, making it a place that people identify with. It is now a 42,000 sqm development with 51 units over 2-levels, including a 24 screen multiplex cinema, bars, restaurants, bowling, karting and fashion outlets like Nike and Mango. The park used to be empty during the week but families now enjoy coming to shop, eat, catch a film and more.
Store owners say the image renewal has energised the park, pushed trade and unified businesses and services under the same brand.
