Rive Gauche

ICSC Award Winner

    Location:
    Charleroi, Belgium

    Services:
    Strategy & Positioning
    Branding
    Interior Design

    Rive Gauche has transformed Charleroi’s city centre, reviving a place previously in decline, abandoned by tenants and visitors. Footfall to surrounding streets has increased by over 50%, and local businesses are once again starting to thrive. A new town square, shopping centre, restored borse, hotel and offices means that locals are now able to enjoy rewarding leisure time at home, instead of commuting to neighbouring cities.

    Interiors and branding by Air have helped make Rive Gauche one of Belgium’s most popular retail destinations, welcoming eight million people annually. Rive Gauche took home the Best Medium Sized Shopping Centre at a prestigious ICSC awards. The project was also nominated for best new shopping centre at both Mapic and MIPIM.
    The scheme has transformed Charleroi’s city centre, reviving a place previously in decline, abandoned by tenants and visitors.
    The contemporary interiors make subtle references to the Left Bank's architectural heritage.
    Accents of Parisian chic run through the identity's sophisticated typography, photography and illustrations.