Shanghai Modern Art Museum & Halcyon Riverbank

    Enriched with culture, beauty and art, the Halcyon Riverbank is one of Shanghai’s most contemporary mixed-use development spaces spanning 50,000 sqm and stretching over half a kilometer along the Huangpu river. The project is a rejuvenation of the riverbank, old docks and coal house. The large-scale cultural hub is comprised of elevated walkways, the Modern Art Museum, the Halcyon Art Gallery, bespoke retail and a promenade of restaurants, bars, private clubs and exhibitions spaces. The Museum alone takes 3000 visitors per day.

    Our brief was to create the positioning, visual expression and brand identity for the Museum. This includes the main logos and sub brands, graphic language, external and internal wayfinding and brand manuals. The brief also includes all the external public furniture, retail kiosks and all aspects of the Museum interior, shops, publics spaces and roof top bar.
    The Halcyon River Bank stretches over half a kilometer along the bank of the Huangpu river, making it a destination in its own right. A sub-brand was created to promote outdoor exhibitions. A wayfinding system was designed and installed and a lightweight pop-up kiosking system was developed to house retail, food & beverage in the warm summer months.