Waasland Shopping Centre

    Air’s recent interior design and refurbishment of Waasland Shopping Centre has helped transform it into one of the most dynamic and fashion-forward shopping destinations in Belgium, enjoying an almost instant increase in footfall by 20% upon relaunch.

    It’s being seen as the culmination of the centre’s metamorphosis into a prime social hub, where its lovingly-cultivated warm and welcoming atmosphere permeates throughout, inspiring the community to socialise with friends and family in contemporary, relaxed surroundings.

    A new brand campaign, ‘Discover and Smile', has helped make Waasland one of the happiest centres we've ever come across. Our consequent brand redesign incorporates vibrant imagery and a more sophisticated colour palette to appeal to the centre's target audience of 25-50 year old female shoppers.
    We've also designed a new wayfinding strategy and signage to enable customers to navigate more easily around Waasland's unique fashion, food, and lifestyle offerings, discovering more reasons to smile along the way...!