Air has been recently appointed to create new branding, signage and 3D elements for Zielony Park Handlowy, a 25,000 GLA scheme located on Glebocka Street, Targowek in Warsaw. It is targeted at families and local people, with a predominantly discount/convenience/household offer comprising:
• 8 units (including Castorama and Saturn, to potentially be split into 15)
• Parking for 720 cars
• Extensive green areas, wildlife and a stream
The land surrounding the scheme is set to change with the development of new apartments and potentially a new metro station further down the line. It is well located beside Atrium Targowek, and only a short distance from IKEA and M1, which serve to generate significant footfall.
The objective of the new branding and signage is first of all to build a strong and consistent identity for the scheme. Revitalisation of the asset and improving its visibility through impactful signage will also help with leasing the empty units.